Hiru FM was rated the number one Sinhala radio channel yet again as per the latest independent listenership survey conducted recently covering the entire country.
Hiru FM was awarded the prestigious accolade of “Best News Channel” for the year 2010. This was following an islandwide school mass media survey conducted by Ananda college Colombo under the supervision of the Mass media and Information ministry together with the Statistics department of the University of Colombo. The survey represented all educational zones in Sri Lanka.
Hiru FM, the Number 01 Sinhala channel in Sri Lanka,a member of the Asia Broadcasting Corporation Private Limited which is a Rayynor Silva Holdings company.
With nationwide transmission/coverage, Hiru FM has secured the Number 01 slot in the Sinhalese market and has been rated as the most preferred Sinhala Channel, with a massive and loyal listenership.
Hiru FM became the Radio trend of Sri Lanka, and is now being imitated both near & far, as it has succeeded in acquiring a variety of listeners with the approach of Infotainment. Hiru FM mesmerizes its listeners with a tantalizing music mix, whilst spearheading news reporting with an island wide as well as international network of correspondents exceeding 300, who are bound to bring the latest news updates to the listener, first and fast.
Hiru FM is, as at now, a multi-award winning Radio Channel in Sri Lanka.
Asia Broadcasting Corporation Private Limited, a part of Rayynor Silva Holdings the owning company of Hiru FM/Gold FM/Sooriyan FM/Sun FM/Shaa FM, set up 12 years ago, revolutionized the Media industry setting up Sri Lanka’s First Ever Private Tamil Channel -Sooriyan FM, Sri Lanka’s First Ever English Oldies Channel -Gold FM, Sri Lanka’s First Sinhala Youth Channel Shaa FM along with Sri Lanka’s Number One Sinhala radio channel Hiru FM and Sri Lanka’s youth English trend setter Sun FM.
The Head Office is situated at the World Trade Centre, and currently occupies the entire 35th Floor in the East Tower of the World Trade Centre, and currently holds the main operations, which includes 8 studios; consisting of 6 broadcasting studios, 1 production studio & 1 dubbing studio; along with the Master Control Room (MCR), the Transmission Rooms for Colombo, the Music Library, News Rooms, and all other offices.
While the main transmitting facility is situated at the World Trade Centre, we also transmit all channels from 6 other locations in the country, ensuring island wide coverage, which also consist of state of the art transmission facilities and equipment, at each location.
The company is managed by Mr. Rayynor Silva, one of the most senior radio personalities in today’s broadcasting field in Sri Lanka. His experience of 18 years in the 19 year old private radio broadcasting Industry has given him an invaluable in-depth insight of the industry. Currently, he is successfully steering Sri Lanka’s No. 1 Sinhala radio channel - Hiru FM, the Number 1 Tamil radio channel - Sooriyan FM,the Number 1 English channel – Gold FM,Sri Lanka’s hottest English station Sun FM and Sri Lanka’s hottest Sinhala station Shaa FM.
He launched the first ever private Tamil radio channel in Sri Lanka - “Sooriyan FM”, The first ever 70’s English oldies channel in Sri Lanka - “Gold FM”, Sri Lanka’s First Youth Channel Shaa FM, thus revolutionizing the Sri Lankan radio industry.
He was also awarded the highest media honorary title and honorary award of “Vishwa Keerthi Maadya Shoori Jana Prasaada” in honor of the services rendered during the Vanni Humanitarian Operations, last year.
Rayynor Silva was also the youngest President in the history of the IAA (International Advertising Association) Sri Lanka Chapter. It was during his tenure that the Advertising Awards “Chillies” was formed in collaboration with the 4A’s.